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Resume Writing

02
Apr
2018

Resume writing is always a challenge especially for those who are either changing their profession or changing job after a long gap. There are two main challenges, what to show and how to show? In my case, I have to write a resume after 10 years, things and trends all are changed. So how to proceed then?

I had consulted many of my well-wishers and few of them were really great and took a step ahead for me, they have not only guided me about writing the resume but also shared few valuable trainings about how to write a better resume.

Two points, which I learnt from all these are, write your resume according to the opportunity and write precise instead of a biography. However that is not so easy. I still needed guidance and expert to understand these two types of resume.

As an exercise, I have opened the LinkedIn and closely read many of my mentor’s and colleague’s profiles. Few of the profiles were ideal for me and helped me learning, how to craft a meaningful resume, still all these work was very manual and took lots of effort and time. Luckily my friends and mentors are with me and they helped me to get it finalized.

Many job seekers might not get such kind of guidance, but now they should not be worried as LinkedIn has recently introduced the Resume Assistance with Microsoft Office 365. This is amazing and will be a boon for all job seekers. It is simple and quicker. It allows us to explore the LinkedIn profile in a proper way and get the resume crafted. It kind of giving power to everyone and boosting their confidence.

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Add over LinkedIn

29
Mar
2018

LinkedIn Marketing

Almost everyone now a days is trying to earn by advertisement so do the LinkedIn and Facebook. LinkedIn is providing an option to bid for the ads. The one who wins the bid, gets an opportunity to show their ads. The good part here that LinkedIn is giving us an option to start whatever the budget we want to go for. It is not mandatory that we have to go for a higher amount only. This flexibility encourages the bidder to start as and when he/she want to. Also at any point of time, one can stop the services.

Here is the marketing URL https://business.linkedin.com/ where one can start as per requirement.

In terms of the investment, we can control it by setting a daily budget, a total budget, and maximum bids along with, whenever we want to start it and stop it.

There are 3 ways, which LinkedIn is offering us to control our expenditure over ads.

1- Total budget

If we want our ads to visible ASAP for a specific budget, then we can go for this option

2- Daily budget

If we want to set up a campaign that is always on, then this option is for us.

3- Setting bids

Set the maximum amount we are willing to pay for clicks, impressions, or delivered InMails. By this option we’ll never pay more than the price we bid for.

 

Once we’ll decide what option we should go for, we need to decide the pricing options. Again LinkedIn is proving 3 options there;

  • CPC – Cost per click – when people clicks our ads
  • CPM – Cost per 1000 impressions – when people sees our ads
  • CPS – Cost per send – when they receive the ads in mail

I believe at this point only two action left for us;

  • Decide about the ads
  • Give our credit cards details to LinkedIn
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