LinkedIn Marketing

Almost everyone now a days is trying to earn by advertisement so do the LinkedIn and Facebook. LinkedIn is providing an option to bid for the ads. The one who wins the bid, gets an opportunity to show their ads. The good part here that LinkedIn is giving us an option to start whatever the budget we want to go for. It is not mandatory that we have to go for a higher amount only. This flexibility encourages the bidder to start as and when he/she want to. Also at any point of time, one can stop the services.

Here is the marketing URL https://business.linkedin.com/ where one can start as per requirement.

In terms of the investment, we can control it by setting a daily budget, a total budget, and maximum bids along with, whenever we want to start it and stop it.

There are 3 ways, which LinkedIn is offering us to control our expenditure over ads.

1- Total budget

If we want our ads to visible ASAP for a specific budget, then we can go for this option

2- Daily budget

If we want to set up a campaign that is always on, then this option is for us.

3- Setting bids

Set the maximum amount we are willing to pay for clicks, impressions, or delivered InMails. By this option we’ll never pay more than the price we bid for.

Once we’ll decide what option we should go for, we need to decide the pricing options. Again LinkedIn is proving 3 options there;

• CPC – Cost per click – when people clicks our ads
• CPM – Cost per 1000 impressions – when people sees our ads
• CPS – Cost per send – when they receive the ads in mail

I believe at this point only two action left for us;

• Decide about the ads
• Give our credit cards details to LinkedIn